The New Ad-Free Ad: How Brands Sneak Into Your Shows

The famous Chevrolet yellow car with the robot transformer behind it

GET CONSULTATION Sam Witwicky’s about to save the world in Transformers, but first he hops into a shiny, perfectly waxed yellow Camaro that, just like that, morphs into one of Chevy’s most famous cameos. Even the robots know how to make an entrance in Hollywood. And that, my friend, is product placement at its finest; […]