The New Ad-Free Ad: How Brands Sneak Into Your Shows

The famous Chevrolet yellow car with the robot transformer behind it

GET CONSULTATION Sam Witwicky’s about to save the world in Transformers, but first he hops into a shiny, perfectly waxed yellow Camaro that, just like that, morphs into one of Chevy’s most famous cameos. Even the robots know how to make an entrance in Hollywood. And that, my friend, is product placement at its finest; […]

CGI Advertising: A New Type of Digital Media Campaigns

GET CONSULTATION Can you tell me what Avatar, Lord of the Rings, and Jurassic Park have in common? If you said they’re all science fiction movies, you’re not wrong, but you’re not entirely right. It just wasn’t the answer I was looking for. Let me give you a hint, it’s in the headline of this […]